Bizarre beauty trend takes a stance on menstrual inequity

We live in an age where media not only seems to preoccupy society but heavily encourages groupthink tendencies among people. Going against the grain can be intimidating, but when you confine yourself to societal standards that are not equitable nor respectable it purely allows these standards to continue unchallenged. All it takes is for one person to speak out, challenge these status quo, and spark a conversation. Yazmina Jade, a self proclaimed “blood witch” has taken a stance against menstrual inequity by sharing a video that went viral smearing her period blood across her face, using it as a facial mask. Using period blood as a facial treatment became a controversial trend in 2018 that lead to an important political conversation about menstrual inequity and gender equality. Yazmina took her stance and proclaimed that "There is too much taboo surrounding this natural cycle. By showing this publicly, I think it shows that it's actually ok to feel connected to it." Yazmina went on to talk about how she had been carrying a distinct shame about her period for years and her sacred ritual is a way for her to not only reconnect with her body, but to raise awareness about the menstrual inequality that continues to persist.

Yazmina has taken a distinct radical approach to the movement, but a powerful one nonetheless that provides shock value. Yazmina states that her ritual has "fully allowed me to embody everything that I was and the freedom to express who I was in every way.” While using your period blood in your skincare routine may not be your cup of tea, she makes a compelling assertion. Embracing your cycle, bloody mess and all, can liberate you from the shame society has put on those who menstruate. Furthermore, by keeping the conversation around menstruation honest and open we can reduce the stigmas around menstruation by inviting society in to ask questions and educate themselves

While there is no evidence that these period facials are truly beneficial for your skin, this new trend has accumulated a large following of women who expressed interest in the sentiment behind it. These women reiterate that it allowed them to reclaim their femininity and provided them with a newfound sense confidence around their body and menstrual cycle. It is important to remember that period shaming is a very real part of society that affects people of all genders and we need to remember to include all peoples who menstruate when we address these issues. These striking movements in the fight for menstrual equality have focused primarily on female empowerment and femininity, however not all those menstruate are women identifying people. Those who identify as male, gender non-binary, gender fluid, or any other gender besides female are often left out of the conversation and therefore lack proper representation. This trend took a grand leap in the right direction towards normalizing menstruation, but does not completely advocate for all those who menstruate. Trends such as these, while shocking, successfully call into question the standards we’ve been taught to blindly oblige by. The courage to challenge these norms is the spirit that is necessary moving forward in order to continue implementing a meaningful change.

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Paige Goudge-Murphy